Local SEO Audit: Why AI Search is the New Benchmark
Search Engine Land2h ago·1 min readSEO & Search
AI Summary
Local businesses are mistakenly focusing on Google Business Profiles for AI search performance, missing a significant gap in AI recommendations. A new local GEO baseline audit is crucial for understanding how AI tools like ChatGPT and Gemini represent businesses, as their accuracy and recommendation rates differ significantly from traditional local search results.
⚡ Marketer Insight
Ignoring AI search visibility is a critical blind spot for local businesses; a baseline audit is essential to measure performance against AI recommendation engines before investing in traditional SEO efforts.
#local seo#ai search#chatgpt#gemini
Original article
Search Engine Land