Google Performance Max Adds Local Customer Optimization for Store Goals
Search Engine Land19h ago·1 min readAdvertising
AI Summary
Google has introduced Local customer optimization for Performance Max campaigns with store goals, designed to prioritize ads for users nearby and ready to visit or contact a business. This feature leverages AI to reach high-intent local customers across Google Maps, Waze, and Search, but is not compatible with Merchant Center product feeds.
⚡ Marketer Insight
Google's AI-powered Performance Max is now more adept at capturing in-market local shoppers, but advertisers must choose between Merchant Center integration or leveraging this new store-focused optimization.
#performance max#local seo#google ads#ai optimization
Original article
Search Engine Land