Google Merchant Center Adds AI Shopping Visibility Insights
Search Engine Land18h ago·1 min readAdvertising
AI Summary
Google has introduced new AI-powered performance insights within Merchant Center to help retailers track product visibility across AI shopping experiences. These tools offer data on share of voice, shopping funnel performance, conversational search queries, and product attribute completeness, aiming to improve product feed quality and discoverability.
⚡ Marketer Insight
Google is transforming Merchant Center into an AI commerce optimization platform, pushing retailers to treat product feeds with the same strategic focus as SEO content as AI surfaces increasingly drive product discovery.
#ai shopping#merchant center#google ai#product feeds
Original article
Search Engine Land