Google Gemini Now Supports UTM Parameters for Better Referral Attribution
Search Engine Journal1h ago·1 min readAnalytics & Data
AI Summary
Google Gemini has introduced UTM parameters, allowing website owners to more accurately track and attribute traffic originating from Google's AI platform. This update provides clearer insights into referral sources, enhancing data analysis for site owners.
⚡ Marketer Insight
Gemini's new UTM parameters are a crucial step in understanding AI-driven traffic. Marketers can now gain granular visibility into how users arrive from Google's AI, enabling more precise campaign measurement and optimization.
#google gemini#utm parameters#attribution#ai analytics
Original article
Search Engine Journal