Google Delays Dynamic Search Ads to AI Max Migration by 5 Months
Search Engine LandJun 12, 5:45 PM·1 min readAdvertising
AI Summary
Google has postponed the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months, pushing the deadline to February 2027. This delay also restores the ability for advertisers to create new DSA campaigns, providing more time to test AI-powered alternatives and manage the transition on their own terms.
⚡ Marketer Insight
Google's extended timeline for the DSA to AI Max migration offers a crucial window for advertisers to conduct rigorous side-by-side performance testing, ensuring a smoother, data-driven transition to AI-driven search formats rather than a forced, potentially disruptive upgrade.
#dynamic search ads#google ads#ai max#campaign migration
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