Google CEO: Search is Evolving into an Agentic AI Layer
Search Engine Journal · Oct 22, 2:45 PM · 1 min read
What happenedGoogle CEO Sundar Pichai envisions the future of Search as an 'agentic layer' that seamlessly integrates Google's Search and AI capabilities. This evolution suggests a more proactive and personalized search experience driven by AI.
Why it matters for marketersThe shift towards an agentic AI layer in Search means marketers must prepare for a future where user queries are handled by AI agents, potentially bypassing traditional search result pages and requiring new strategies for visibility and engagement.
Topics: agentic ai, google search, ai integration