Google CEO: AI Agents Will Browse Web Via Pages & Protocols
Search Engine Journal · 5h ago · 1 min read
What happenedGoogle CEO Sundar Pichai anticipates AI agents will interact with websites by browsing pages and utilizing protocols. While protocols offer better scalability, they require more development time.
Why it matters for marketersThe future of web interaction is shifting as AI agents are poised to navigate sites directly. Marketers must prepare for a landscape where AI's programmatic access to content could bypass traditional user journeys.
Topics: ai agents, web browsing, protocols, search engine journal