Google Analytics Now Separates AI Assistant Traffic as Default Channel
Search Engine Journal3d ago·1 min readAnalytics & Data
AI Summary
Google Analytics has introduced a new default channel group specifically for AI assistant traffic. This change will now distinguish visits from recognized chatbot referrers like ChatGPT and Gemini from other referral sources.
⚡ Marketer Insight
The ability to isolate AI assistant traffic means marketers can finally measure its true impact, moving beyond guesswork to data-driven strategy for this rapidly growing channel.
#google analytics#ai traffic#attribution
Original article
Search Engine Journal