Google AI Overviews Now Dominate Branded Search Queries
Semrush BlogOct 6, 1:45 PM·1 min readSEO & Search
AI Summary
Google AI Overviews have rapidly expanded, now appearing for over 80% of branded search queries tracked by DemandSphere, a significant jump from 26% in early September. Google has not provided an official explanation for this dramatic increase.
⚡ Marketer Insight
The surge in Google AI Overviews for branded queries signals a fundamental shift in how consumers discover brands, potentially diminishing direct organic traffic and requiring a re-evaluation of search visibility strategies.
#ai overviews#branded search#seo impact
Original article
Semrush Blog