Google AI Overviews: More Links, But Not All Reach The Web
Search Engine Journal · Sep 25 · 1 min read
What happenedGoogle's AI Overviews are displaying more links, but not all of these links lead directly to external websites. Interactions with these links are measured differently by Google Search Console, depending on whether they direct users to a website or back to the AI Mode.
Why it matters for marketersWhile AI Overviews may appear to drive more traffic with increased links, the crucial distinction is where those links actually send users. Marketers must understand how Google Search Console is now interpreting these AI-driven interactions to accurately assess their SEO performance.
Topics: google ai, ai overviews, search console, seo metrics