Google AI Mode Delivers Fewer Clicks and Poor User Experience, Research Finds
Search Engine Journal · Sep 21 · 1 min read
What happenedNew research indicates that Google's AI Mode is negatively impacting user experience and significantly reducing click-through rates to websites. This suggests that the current implementation of AI-driven search results may be detrimental to publishers and potentially misleading users.
Why it matters for marketersGoogle's AI Mode is actively cannibalizing organic traffic, raising serious questions about its long-term viability for publishers and the accuracy of Google's claims about user benefit. Relying on AI-generated answers without direct user engagement is a risky proposition.
Topics: google ai, search ai, click-through rates, user experience