Google Ads Removes Language Targeting from Search Campaigns
Search Engine Land2h ago·1 min readAdvertising
AI Summary
Google is eliminating campaign-level language targeting for Search and AI Max for Search campaigns, entrusting automated systems to match ads based on ad language and user understanding signals. While explicit language selection disappears for Search, Performance Max will retain language guidance for non-Search placements.
⚡ Marketer Insight
Google's shift to AI-driven language matching in Search campaigns means advertisers lose direct control, forcing reliance on automated systems to interpret user intent and ad relevance across languages.
#google ads#language targeting#ai automation
Original article
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