Google Ads Launches "New Prospects" Mode for True Cold Audience Acquisition
Search Engine Land17h ago·1 min readAdvertising
AI Summary
Google is rolling out a "new prospects" mode within its Customer Acquisition tools, designed to target consumers completely unfamiliar with a brand. This AI-powered feature automatically excludes users who have previously purchased, searched for brand terms, or engaged with brand content, focusing ad spend on entirely "cold" audiences in the discovery phase.
⚡ Marketer Insight
Google's AI is now enabling advertisers to aggressively pursue incremental growth by isolating truly cold audiences, moving beyond simple non-purchaser targeting to find users earlier in the funnel.
#google ads#customer acquisition#ai targeting#cold audiences
Original article
Search Engine Land