Google Ads API Discontinues New Smart Campaign Creation
Search Engine Land2h ago·1 min readAdvertising
AI Summary
Google is phasing out the ability to create new Smart Campaigns via its Ads API starting August 3rd, signaling a stronger push towards advanced AI-driven campaign types like Performance Max. While existing Smart Campaigns will continue to run, advertisers and developers must adapt their workflows to avoid disruptions in new campaign creation.
⚡ Marketer Insight
Google's API deprecation of Smart Campaigns is a clear directive, pushing advertisers away from simpler automation and towards its more sophisticated AI-powered solutions like Performance Max. Relying on legacy automation without an AI-first strategy is becoming increasingly risky.
#google ads api#smart campaigns#performance max#ai automation
Original article
Search Engine Land