Google Ads Adjusts Target Bidding for Budget-Constrained Campaigns
Search Engine Land5h ago·1 min readAdvertising
AI Summary
Google is updating its target-based bidding strategies for campaigns with budget limitations to ensure more consistent performance aligned with advertiser targets. Starting August 17th, these changes will make budget-constrained campaigns adhere more closely to their set targets, with a new Bid Target Adjustment Tool available from July 6th to allow proactive target modifications.
⚡ Marketer Insight
Advertisers must proactively review and adjust their target CPA/ROAS settings before August 17th, as Google's AI-driven bid adjustments will now prioritize hitting stated targets even when budgets are tight, potentially increasing costs if targets aren't updated.
#google ads#target bidding#cpa#roas
Original article
Search Engine Land