Google Ads Adds Journey-Aware Bidding and New Pacing Controls
Search Engine Journal1h ago·1 min readAdvertising
AI Summary
Google Ads has launched Journey‑aware Bidding, expanded Smart Bidding Exploration, and introduced updated budget pacing features for Search, Shopping, and Performance Max campaigns. These tools aim to optimize bids based on the customer’s path and give advertisers finer control over spend pacing.
⚡ Marketer Insight
Marketers should test Journey‑aware Bidding to align bids with conversion likelihood across the funnel and use the new pacing controls to prevent overspend while maintaining performance goals.
#google ads#bidding#budget pacing#performance max
Original article
Search Engine Journal