Google Adds AI Disclosures to Ads Across Search, YouTube, Discover
AI Summary
Google is implementing AI disclosures for ads across its Search, YouTube, and Discover platforms, allowing users to see if an ad was created or modified using AI. This feature, accessible via My Ad Center, aims to increase transparency as generative AI becomes more prevalent in ad creation. While Google will automatically disclose its own AI tools, advertisers using third-party AI will have control over disclosure, with potential on-ad labels depending on local regulations.
⚡ Marketer Insight
As AI-generated ad content proliferates, Google's new disclosure requirements mean marketers must be prepared for increased scrutiny and varying transparency expectations across different markets. The onus is shifting to advertisers to clearly communicate the AI's role in their creative process.
Original article
Search Engine Land