GEO Experiments Challenge AI Visibility Advice: What Works and What Doesn't
Search Engine Land · Sep 14 · 1 min read
What happenedTwo structured experiments, one for an established brand and another for a cold-start SaaS agency, tested generative engine optimization (GEO) strategies across multiple AI platforms. The experiments tracked keyword performance and citation events to provide measurable results on what truly impacts AI visibility, challenging conventional theoretical advice.
Why it matters for marketersThe effectiveness of GEO strategies is not theoretical; real-world experiments reveal that established tactics like PR and guest posting still play a crucial role in AI visibility, even as AI platforms evolve.
Topics: geo, ai visibility, seo, generative ai