Generative Engine Optimization: Getting Recommended by AI Search
MarTech Series8h ago·1 min readSEO & Search
AI Summary
The way consumers discover businesses is rapidly shifting, with 45% now using AI tools like ChatGPT and Gemini, making AI the third-largest discovery channel. However, most businesses are virtually invisible in AI search results, creating a significant gap. Marketing strategist Zues Ordaz has introduced Generative Engine Optimization (GEO) to help businesses get recommended by these platforms.
⚡ Marketer Insight
AI search is quickly becoming a primary customer acquisition channel, yet the vast majority of businesses are missing. Those who proactively adopt Generative Engine Optimization now will gain a substantial competitive advantage as AI's influence on consumer choice continues to grow.
#generative engine optimization#ai search#business discovery#chatgpt
Original article
MarTech Series