Generative Engine Optimization (GEO) Emerges as AI Search Dominates
MarTech Series5h ago·1 min readSEO & Search
AI Summary
As consumers increasingly rely on AI assistants like ChatGPT and Perplexity for answers, a new field of Generative Engine Optimization (GEO) has emerged. This category of platforms aims to measure and ensure brand visibility within AI-generated responses, as traditional SEO no longer guarantees inclusion in AI answers.
⚡ Marketer Insight
The shift to AI-driven answers means classic SEO is insufficient for brand visibility; marketers must now prioritize Generative Engine Optimization to ensure their products are recommended by AI assistants.
#generative ai#seo#ai search#GEO
Original article
MarTech Series