Generative Engine Optimization (GEO): Adapting SEO for AI Search Models
MarTech Today2h ago·1 min readSEO & Search
AI Summary
To maintain brand visibility in AI search engines like ChatGPT and Gemini, marketers must shift from traditional keyword-centric SEO to Generative Engine Optimization (GEO). This involves ensuring content is indexed, understood, and cited by AI models, requiring adjustments to technical SEO for AI crawlers and the strategic use of structured data.
⚡ Marketer Insight
The rise of AI answer engines necessitates a move beyond blue-link clicks to ensuring your content becomes a primary source for AI synthesis. Ignoring Generative Engine Optimization means risking your brand being invisible in the next wave of search.
#generative ai#seo#content strategy#ai search
Original article
MarTech Today