Generative Engine Optimization (GEO): Adapting SEO for AI Search Models
MarTech Today · Sep 28 · 1 min read
What happenedTo maintain brand visibility in AI search engines like ChatGPT and Gemini, marketers must shift from traditional keyword-centric SEO to Generative Engine Optimization (GEO). This involves ensuring content is indexed, understood, and cited by AI models, requiring adjustments to technical SEO for AI crawlers and the strategic use of structured data.
Why it matters for marketersThe rise of AI answer engines necessitates a move beyond blue-link clicks to ensuring your content becomes a primary source for AI synthesis. Ignoring Generative Engine Optimization means risking your brand being invisible in the next wave of search.
Topics: generative ai, seo, content strategy, ai search