Generative Engine Optimisation: Tools to Capture AI-Driven Retail Traffic
MarTech Series · Sep 11 · 1 min read
What happenedAs AI-referred traffic to retail sites shows superior engagement and conversion rates, brands losing organic search traffic are turning to Generative Engine Optimisation (GEO). This practice focuses on optimizing brand information for AI platforms like ChatGPT and Google Gemini to ensure product discovery and recommendations.
Why it matters for marketersAI is not just redirecting search traffic; it's creating a higher-performing channel. Brands must adopt GEO strategies to ensure their products are discoverable and recommended by AI shopping agents, as this traffic now demonstrably outperforms traditional digital channels.
Topics: generative engine optimisation, geo, ai traffic, retail ai