Gemini's Local AI Search Favors Business Websites Over Directories
AI Summary
A new study reveals that business websites are the primary source for Gemini's local AI search citations, accounting for nearly 60% of results, significantly outperforming directories. However, Gemini's AI recommendations exhibit considerable "Grounding Drift," with identical searches yielding different results and top business recommendations changing frequently, making it an unreliable measure of long-term visibility.
⚡ Marketer Insight
Gemini's AI is prioritizing direct business websites for local search, but its inconsistent citation and recommendation patterns mean businesses can't rely on AI visibility as a stable metric. Marketers must adapt to this volatile AI landscape, understanding that a single search result is a fleeting snapshot, not a guaranteed ranking.
Original article
MarTech Today