Duane Forrester: AI is ushering in a new 'Wild West' for SEO
Search Engine Land2h ago·1 min readSEO & Search
AI Summary
Duane Forrester, a veteran of the search industry, likens the current AI-driven evolution of SEO to its earliest "Wild West" days. He emphasizes that despite the foundational shifts brought by AI and LLMs, the core mission of SEO remains the same, but practitioners must embrace lifelong learning to navigate the rapidly changing landscape.
⚡ Marketer Insight
AI is recreating the experimental, rule-writing environment of early SEO, but with an overwhelming volume of information. Marketers must prioritize continuous learning and adaptability to stay relevant in this new era of search.
#seo#ai#llms#lifelong learning
Original article
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