Gartner: CMOs Prioritize Digital & Acquisition Amid AI Market Shifts
MarTech Today5h ago·1 min readStrategy & Trends
AI Summary
CMOs are significantly increasing spending on digital channels and customer acquisition, with these areas now dominating media budgets. This shift is driven by AI's influence on market dynamics and its ability to enhance personalization and optimize digital efforts.
⚡ Marketer Insight
AI is reshaping marketing budgets towards acquisition and digital, but the most AI-mature companies are paradoxically prioritizing retention. This highlights that AI's strategic value lies beyond mere optimization, demanding a nuanced approach to budget allocation.
#marketing budgets#customer acquisition#digital marketing#ai strategy
Original article
MarTech Today