Mastercard, Newell, Uber: AI, Data Drive Brand Growth Amidst Performance Marketing
Adweek2h ago·1 min readStrategy & Trends
AI Summary
Leaders from Mastercard, Newell Brands, and Uber Advertising discuss how they are integrating AI and data to balance performance marketing with long-term brand building. The focus is on leveraging these technologies to achieve sustainable growth.
⚡ Marketer Insight
The AI-powered shift in marketing means brands can no longer solely rely on performance metrics; they must strategically weave AI and data into brand narratives to foster genuine growth and connection.
#ai in marketing#brand building#data strategy#performance marketing
Original article
Adweek