GA4 now tracks ChatGPT, Gemini, Claude traffic as AI Assistant channel
Semrush Blog8h ago·1 min readAnalytics & Data
AI Summary
Google Analytics 4 has introduced a new channel specifically for tracking traffic originating from AI assistants like ChatGPT, Gemini, and Claude. This update allows businesses to better understand user engagement from these emerging sources. It provides a dedicated way to monitor and analyze interactions driven by generative AI tools.
⚡ Marketer Insight
The rise of AI assistants as referral sources means attribution models are already outdated. Brands that don't adapt their tracking will be flying blind on a significant and growing traffic segment.
#google analytics 4#ai traffic#attribution
Original article
Semrush Blog