EU Approves GDPR Changes Favoring AI Data Processing Over Privacy
noyb · 1h ago · 1 min read
What happenedEU Member States have approved a change to GDPR that effectively makes processing personal data for AI development lawful, prioritizing AI companies' profit motives over citizens' data protection rights. Critics argue this constitutes 'digital expropriation' of personal data, allowing Big Tech to use decades of collected data with minimal restrictions for AI purposes.
Why it matters for marketersThe EU's GDPR amendment signals a significant shift, potentially granting AI companies broad access to personal data for training. Marketers should monitor how this impacts data privacy regulations and the ethical considerations surrounding AI-driven personalization.
Topics: gdpr, ai regulation, data privacy, eu