Drips Boosts Platform Adoption 700% by Replacing Agency with AI-Assisted Prospecting
MarTech Series12h ago·1 min readCase Studies
AI Summary
Drips, an AI-powered conversational outreach company, significantly improved its sales pipeline by bringing lead generation in-house and leveraging ZoomInfo's AI-assisted prospecting tools. This shift from an outsourced agency, which booked low-converting meetings, resulted in a 700% increase in platform adoption and more efficient sales cycles.
⚡ Marketer Insight
AI-powered prospecting tools can dramatically improve the quality of sales leads and pipeline velocity, proving more effective and cost-efficient than traditional outsourced agencies for complex B2B sales.
#ai prospecting#sales enablement#zoominfo#conversational ai
Original article
MarTech Series