Digital Video's New Era: AI and CTV Drive Competition
MarTech Today4h ago·1 min readAdvertising
AI Summary
The digital video advertising landscape is entering a highly competitive new phase, driven by advancements in programmatic tools, increased adoption of Connected TV (CTV), and AI-powered creative capabilities. These factors are fundamentally altering how buyers approach their strategies and are reshaping budget allocations within the sector.
⚡ Marketer Insight
AI is no longer just a creative tool in digital video; it's a core driver of competitive strategy, enabling more sophisticated targeting and activation on CTV. Brands not leveraging AI to navigate this evolving programmatic ecosystem risk falling behind.
#digital video#ctv#programmatic advertising#ai in advertising
Original article
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