Digital PR for ChatGPT Citations: Evidence Over SEO Pages
Single Grain9h ago·1 min readSEO & Search
AI Summary
Instead of creating more SEO content, this article suggests using digital PR to earn citations from AI models like ChatGPT. By substantiating a specific claim and building a campaign around it with credible publications, companies can influence AI answers and redirect marketing spend from generic content creation to evidence development and targeted outreach.
⚡ Marketer Insight
AI citation is becoming a new frontier for authority, and digital PR offers a more direct path than simply publishing more SEO content. Focus on building unique, citable evidence to influence AI's knowledge graph before investing in another interchangeable article.
#digital pr#chatgpt citations#ai content#seo
Original article
Single Grain