Dentsu Reboots 360i as AI-Focused Holdco with Fixed-Fee Model
Adweek3h ago·1 min readStrategy & Trends
AI Summary
Dentsu has relaunched its storied search agency, 360i, as a lean, AI-focused holding company solution. This new iteration operates with a small, four-person team and employs a fixed-fee model to deliver its services.
⚡ Marketer Insight
The revival of 360i as an AI-centric, fixed-fee offering signals a shift towards more agile and transparent agency models, directly addressing marketer demands for efficiency and predictable AI-driven outcomes.
#agency models#ai strategy#fixed-fee#dentsu
Original article
Adweek