Demandbase Launches Mojo: AI Agent for Automated B2B Campaign Management
MarTech Series · Sep 15 · 1 min read
What happenedDemandbase has launched Mojo, an AI-powered agent designed to automate B2B marketing campaigns. Mojo learns from an organization's marketing behavior and past campaign performance to define audiences, develop briefs, and launch/manage campaigns across various connected tools, aiming to free up marketers for strategic and creative tasks.
Why it matters for marketersThis AI agent represents a significant shift in B2B campaign execution, moving from manual, multi-tool management to an intelligent, adaptive system that continuously improves performance based on real-time data and historical learnings.
Topics: ai tools, b2b marketing, campaign automation, demandbase