Demandbase Launches Mojo: AI Agent for Automated B2B Campaign Management
MarTech SeriesSep 15·1 min readAI Tools
AI Summary
Demandbase has launched Mojo, an AI-powered agent designed to automate B2B marketing campaigns. Mojo learns from an organization's marketing behavior and past campaign performance to define audiences, develop briefs, and launch/manage campaigns across various connected tools, aiming to free up marketers for strategic and creative tasks.
⚡ Marketer Insight
This AI agent represents a significant shift in B2B campaign execution, moving from manual, multi-tool management to an intelligent, adaptive system that continuously improves performance based on real-time data and historical learnings.
#ai tools#b2b marketing#campaign automation#demandbase
Original article
MarTech Series