Demandbase Launches AI Agents for the Emerging Business-to-Agent (B2A) Marketing Era
MarTech Series · 8h ago · 1 min read
What happenedDemandbase has introduced new AI agents, including an AEO Agent, to help B2B marketers influence how AI assistants discover and recommend their brands. This move addresses the growing trend of AI agents intermediating B2B purchasing decisions, with Gartner predicting 90% of B2B buying will be AI-driven by 2028.
Why it matters for marketersAs AI agents increasingly mediate B2B purchases, marketers must shift focus from direct customer engagement to ensuring their brands are discoverable and credible within AI recommendation systems.
Topics: b2a marketing, ai agents, demandbase, ai gtm