Consumers Want AI Shopping Recs to Feature Creator Voices
MarTech Series1h ago·1 min readStrategy & Trends
AI Summary
A new IAB study reveals that 56% of consumers prefer AI-generated shopping recommendations that include perspectives from creators or influencers. This preference is stronger among Gen Z and Millennials, with 65% trusting AI recommendations more when informed by credible creator reviews.
⚡ Marketer Insight
AI's role in product discovery is growing, but consumers demand authenticity; brands must integrate trusted creator voices into AI-driven recommendations to build credibility and drive purchase confidence.
#ai shopping#creator economy#influencer marketing#consumer trust
Original article
MarTech Series