Consumers Want AI Shopping Recs to Feature Creator Voices
MarTech Series · Sep 10 · 1 min read
What happenedA new IAB study reveals that 56% of consumers prefer AI-generated shopping recommendations that include perspectives from creators or influencers. This preference is stronger among Gen Z and Millennials, with 65% trusting AI recommendations more when informed by credible creator reviews.
Why it matters for marketersAI's role in product discovery is growing, but consumers demand authenticity; brands must integrate trusted creator voices into AI-driven recommendations to build credibility and drive purchase confidence.
Topics: ai shopping, creator economy, influencer marketing, consumer trust