Consumers Want AI Ads With a Human Touch, Not Generic Content
MarTech Today1h ago·1 min readAdvertising
AI Summary
New research indicates consumers are receptive to AI in marketing when it provides genuine value and relevance. However, they strongly reject AI-generated ads that feel impersonal, intrusive, or emotionally detached.
⚡ Marketer Insight
The AI ad revolution hinges on balancing efficiency with empathy; generic, hollow content will alienate audiences, negating any perceived gains from automation.
#ai in advertising#consumer sentiment#personalized marketing
Original article
MarTech Today