Consumers Prefer Human Brands Over AI Creative, Clutch Report Finds
MarTech Series · Jun 24 · 1 min read
What happenedA new Clutch report reveals that 93% of consumers value brand communications that feel human, with 55% viewing brands less favorably when AI-generated creative is apparent. Consumers also show a preference for hand-illustrated visuals over AI-generated ones, indicating a strong desire for authenticity in brand interactions.
Why it matters for marketersDespite AI's ability to scale content, consumers are actively rejecting AI-generated creative, signaling that human authenticity is a critical differentiator for building trust and loyalty. Brands that lean into human-first storytelling and visuals will likely outperform those relying heavily on AI for creative output.
Topics: consumer preference, ai creative, human-first branding, brand authenticity