Clients Demand ChatGPT Visibility: Agencies Struggle to Measure AI Search
MarTech Today7h ago·1 min readSEO & Search
AI Summary
Clients are increasingly asking agencies if they appear in AI-powered search tools like ChatGPT, making it the top new service request. However, most agencies lack the ability to reliably track or attribute visibility and conversions from AI-driven search, creating a significant measurement gap.
⚡ Marketer Insight
The surge in client demand for AI search visibility highlights a critical disconnect: while AI is reshaping how users discover brands, current measurement tools are ill-equipped to prove ROI. Agencies must bridge this gap to retain client trust and demonstrate value in the age of AI.
#ai search#chatgpt#agency challenges#measurement
Original article
MarTech Today