Clients Demand ChatGPT Visibility: Agencies Struggle to Measure AI Search
Search Engine Land2h ago·1 min readSEO & Search
AI Summary
Clients are increasingly asking if they appear in AI chatbots like ChatGPT, with 66% of agencies reporting this as a top new service request. However, most agencies lack the tools to measure or attribute visibility and conversions from AI-driven search, creating a significant measurement gap.
⚡ Marketer Insight
The surge in client demand for AI search visibility highlights a critical disconnect: while AI is reshaping how users find information, marketing measurement tools haven't kept pace, leaving agencies unable to prove value in this new landscape.
#ai search#chatgpt#agency challenges#measurement
Original article
Search Engine Land