ChatGPT Data: 20% of Consumer Messages Now Seek Information

What happenedNew data reveals that approximately 20% of consumer messages sent to ChatGPT are now used for seeking information, a share comparable to messages used for writing. While this trend is growing, the rate of increase has slowed compared to earlier observations.

Why it matters for marketersThe growing use of ChatGPT for information retrieval signifies a shift in how consumers access knowledge, potentially bypassing traditional search engines. Marketers must adapt to this evolving consumer behavior, considering how to be discoverable and provide value within AI conversational interfaces.

Topics: chatgpt, ai search, consumer behavior