ChatGPT Ads Beta Shows Early Click‑Through Rates from 0% to 2.4%
r/PPC3h ago·1 min readAdvertising
AI Summary
OpenAI released a beta for ChatGPT Ads, testing ad placements within the ChatGPT interface. Early experiments reported click‑through rates ranging from 0% to 2.4% across different ad formats. The data highlights initial user engagement levels with AI‑driven ad experiences.
⚡ Marketer Insight
Marketers should monitor these early CTR benchmarks to gauge the viability of ChatGPT as an ad channel and consider pilot campaigns to test creative formats before scaling.
#ai advertising#chatgpt ads#ctr benchmarks
Original article
r/PPC