Bots Now Exceed Humans in Webpage Requests, Cloudflare Reports
Search Engine Land19h ago·1 min readSEO & Search
AI Summary
For the first time, bots are responsible for the majority of global webpage requests, accounting for 57.3% according to Cloudflare. This surge, driven by AI agents, means automated traffic is growing faster than previously predicted and is reshaping how the web operates.
⚡ Marketer Insight
The web's shift to an agentic era, where bots dominate requests, fundamentally challenges traditional monetization models. Publishers and brands must prioritize machine-readable content and rethink engagement metrics as AI agents generate massive traffic without human-like interaction.
#bot traffic#ai agents#web analytics#cloudflare
Original article
Search Engine Land