Benchmarking AI Search Performance: A New Frontier for Marketers

What happenedMeasuring success in Answer Engine Optimization (AEO) is a top challenge for marketers, with traditional metrics like clicks and impressions falling short. This article outlines a process for benchmarking AEO performance using citation rate, share of voice, and platform normalization to compare against competitors.

Why it matters for marketersThe rise of AI search demands new benchmarks beyond traditional SEO metrics; marketers must now track brand mentions and share of voice within AI answers to truly gauge competitive standing.

Topics: aeo, ai search, benchmarking, competitive analysis