Answer Engine Optimization (AEO): Navigating AI's Impact on Search Visibility
HubSpot BlogOct 6, 2:15 PM·1 min readSEO & Search
AI Summary
As buyers increasingly use AI-powered answer engines like ChatGPT and Gemini for research, traditional SEO metrics like rankings and organic traffic are becoming insufficient. Answer Engine Optimization (AEO) emerges as a new discipline to track brand visibility and citations within these AI summaries, ensuring brands remain discoverable.
⚡ Marketer Insight
The rise of AI answer engines means traditional SEO success no longer guarantees buyer visibility; marketers must now actively optimize for inclusion in AI-generated responses to avoid being sidelined in the buyer journey.
#aeo#ai search#seo#answer engines
Original article
HubSpot Blog