AI's Efficiency Drive Fuels a 'Ghosting Epidemic' in Business

What happenedThe article argues that the pursuit of efficiency, often driven by AI-powered SaaS platforms, is leading to a decline in basic professional courtesy, resulting in a 'ghosting epidemic' across business interactions. This trend sees individuals and companies disappearing without communication, even in situations initiated by warm introductions or potential partnerships.

Why it matters for marketersThe commoditization of expertise through AI is eroding the human element of business relationships, leading to a widespread 'ghosting epidemic' where professional courtesy is sacrificed for perceived efficiency. This breakdown in communication risks damaging brand reputation and long-term partnership potential.

Topics: ghosting epidemic, business communication, ai impact, professional courtesy