AI Search Startups Vie for Brand Placements in AI Answers
Adweek9h ago·1 min readSEO & Search
AI Summary
A wave of well-funded AI search startups, including Profound with its $1.8 billion valuation, are competing to secure brand visibility within AI-generated search answers. Their primary goal is to ensure brands are featured prominently in these new AI-driven search experiences.
⚡ Marketer Insight
The race to get brands into AI answers signals a fundamental shift in search marketing, where traditional SEO may soon be overshadowed by the need to secure placements within AI-generated results.
#ai search#brand visibility#seo#ai answers
Original article
Adweek