AI Search Skyrockets 6X for Local Discovery, Fragmenting Customer Journeys
MarTech Today1h ago·1 min readSEO & Search
AI Summary
Consumer behavior for local search has shifted from a linear funnel to a fragmented loop, with AI search usage surging sixfold in one year. While AI is a primary discovery tool, consumers increasingly use other channels like search and social to verify information, highlighting the need for cross-channel brand consistency.
⚡ Marketer Insight
The dramatic rise of AI in local discovery means the customer journey is no longer predictable; consumers are using AI as a starting point but heavily relying on other channels for verification, making consistent brand messaging across all touchpoints critical.
#ai search#local seo#customer journey#digital fragmentation
Original article
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