AI Scams & Slow Sites: Consumers Mistake Performance for Fraud
MarTech Series2h ago·1 min readStrategy & Trends
AI Summary
A Pantheon survey reveals that 72% of consumers mistakenly identify slow or glitchy websites as AI-driven scams, fueled by a growing distrust of online authenticity due to AI-generated fakes. This hyper-skepticism means poor website performance is now perceived as a security threat, with 88% of consumers demanding businesses prove their legitimacy online.
⚡ Marketer Insight
The proliferation of AI-generated scams has created a 'performance penalty' where site speed is now a critical trust signal; failing to optimize for performance risks being misidentified as fraudulent, leading to customer abandonment.
#ai scams#website performance#consumer trust#ai authenticity
Original article
MarTech Series