AI Overviews Slash French CTR by 23.1%
Ahrefs Blog · Sep 16 · 1 min read
What happenedA recent study found that AI Overviews, implemented in France on July 22, 2026, have significantly impacted search traffic. Across 963 tracked domains, the most affected saw a 23.1% decrease in click-through rates within nine days of the feature's rollout.
Why it matters for marketersThe substantial CTR drop in France confirms AI Overviews are a direct threat to organic traffic, forcing a re-evaluation of SEO strategies beyond traditional ranking metrics.
Topics: ai overviews, ctr, seo, france