AI Overviews Slash French CTR by 23.1%
Ahrefs Blog14h ago·1 min readSEO & Search
AI Summary
A recent study found that AI Overviews, implemented in France on July 22, 2026, have significantly impacted search traffic. Across 963 tracked domains, the most affected saw a 23.1% decrease in click-through rates within nine days of the feature's rollout.
⚡ Marketer Insight
The substantial CTR drop in France confirms AI Overviews are a direct threat to organic traffic, forcing a re-evaluation of SEO strategies beyond traditional ranking metrics.
#ai overviews#ctr#seo#france
Original article
Ahrefs Blog