AI is Shifting Product Discovery Before Search
Adweek1h ago·1 min readStrategy & Trends
AI Summary
AI is fundamentally altering how consumers discover products, with the shopping journey now potentially beginning before a user even considers searching. This shift is driven by AI's ability to surface relevant products and information proactively.
⚡ Marketer Insight
AI is creating new, pre-search discovery pathways that bypass traditional search engine optimization. Brands must adapt to being found and considered in these emergent AI-driven consumer journeys.
#ai in commerce#product discovery#consumer behavior#ai trends
Original article
Adweek